Sethu Deliwe, Founder of Nubian Cosmetics Meet Sethu Deliwe, a skilled makeup artist, image consultant, and style authority redefining beauty standards. As the founder and Chief Fabulosity Officer of Nubian Cosmetics, she leads a brand built on bold ideas, authentic creativity, and inclusive beauty. Sethu discovered her passion for makeup in 2012 while building a career in corporate marketing. Today, she is on a mission to create a brand that celebrates all shades, genders, and races. Our makeup is about more than aesthetics—it’s about confidence. Under Sethu’s leadership, Nubian Cosmetics champions individuality and celebrates diverse expressions. We are redefining beauty and empowering everyone to own their style with pride, grace, and a touch of sparkle.